I would say the moment where the camera angle changes or the character closes a mirror and you see the killer/monster behind them before the character notices them. That is very effective and gets me every time. Though I can't think of an example from a movie in the 80s and 70s besides Halloween where Michael gets up next to the closet and slowly walks toward Laurie. That is exactly why the final girl should always make sure the killer is dead.
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Favorite horror movies: Friday the 13th series, A Nightmare on Elm Street 1 & 3, Child's Play series, The Mist, Jaws, Halloween series, Tremors, The Omen, Texas Chainsaw Massacre (Original, Remake, Beginning)
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