[cheebacheeba]

So...has anyone heard about this?

Opening weekend the movie is meant to have done quite well.
At the same time, there was people posting pictures from inside Captain Marvel sessions...and the cinemas are pretty empty?

There's been some (cinema) insiders claiming that for every session "x-amount" of tickets have been pre-purchased, for sessions that have been left relatively empty, and nobody has claimed any of these tickets for refund.
Another insider who wanted to remain anonymous said that in his smell cinema, for every session at least 25 of these no-show tickets had occurred. Again. No refund.

That and the weirdness that's been going on with a lot of cinemas on opening weekend bringing showings of all other films down to a bare minimum, or in some cases, cancelling all other sessions.

So the theory is, Disney may have been both coercing cinemas into making it largely the "only film available, and manipulating the box office perception of this movie on opening weekend as a face saving move.
I mean, not sure how this would help them financially...so if it's true, this is really not good.