Yes, Machete was the character Danny Trejo played in the 3 Spy Kids movies and the "Machete" trailer is obviously an attempt to move a secondary character from a kids movie into a Mexpliotation lead character.

Brilliant

Didn't see the trailer, just the IMDB listing. Thanks for the info!

That's too bad, it was pretty fucking tasty. In addition to fantstic looking footage from "Planet Terror", they show a phony trailer for "Machete" with Machete kicking ass intercut with him in a waterfall-fed lagoon with a topless chick on each arm.

FX had it pulled from YouTube on a copyright infringement charge.

Best way to build hype, give 'em a taste and then take it away for a while. Smart marketing.