What is...
 

"Miracle Whip"?
I regularly peruse various recipe sites, sometimes for help with things I want to make, sometimes to simply see the "interesting" and perhaps find a little inspiration out there...yknow, it's part of the learning experience.
A few recipes I've come across have required this miracle whip stuff as an ingredient. Now, I know that it's something available in the states and not here...so what exactly is it? Are there similar product equivalents?
Thanks.

its a brand of mayonaisse

bestfoods mayo is just as good ..if not better :D

Miracle Whip is sweeter and has less fat.
http://www.kraftfoods.com/miraclewhip/home.html

Fair enough...is it a certain type of mayo? Is it more like full egg traditional, salad creme kind've stuff, or that strange white stuff that seems to just get called mayo, but well, isnt?


I see...it's funny, kraft is a major brand here, but for the life of me, I've never seen the stuff.

em not sure.
Kraft make it ..as well as that other stuff umm bestfood mayo.

Miracle Whip is a salad dressing and sandwich spread that was invented in Salem, Illinois at Max Crosset's Cafe. It was originally called Max Crossett's X-tra Fine Salad Dressing. Crosset sold it to Kraft Foods in 1931 for $300 (approximately $4000 in 2006 dollars). Kraft still manufactures it today. It is advertised as having the taste of mayonnaise with half the fat.

According to the Kraft Foods web site, Miracle Whip debuted at the Chicago World's Fair in 1933, during the height of the Great Depression. The Kraft Foods site also explains that "the Miracle Whip" was inventor Charles Chapman's informal name for his patented "emulsifying machine" that was originally used to blend the ingredients in the mayonnaise-like product

By the look of it, it's the kind've stuff you might throw into a coleslaw, can anyone verify?

Coleslaw

1-1/2 cups MIRACLE WHIP Dressing
1 Tbsp. sugar
1 Tbsp. cider vinegar
1/2 tsp. salt, or to taste
1/2 tsp. black pepper, or to taste
1/4 tsp. ground red pepper, or to taste
1-1/2 qt. (6 cups) shredded green cabbage
2 cups shredded red cabbage
3 medium carrots, shredded
1 each green and red bell pepper, chopped
2 medium celery stalks, sliced

MIX dressing, sugar, vinegar and seasonings in large bowl.
ADD remaining ingredients; toss to coat. Cover.
REFRIGERATE several hours or until chilled.

it's a disgustingly sweet version of Mayo. It's waaaaaay white trash and should be avoided.

What he said, it is disgusting.