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best one i've heard of this year,
but perhaps the most elaborate gag came from BMW. the german car maker took out £70,000 of newspaper advertising, declaring it had invented a car without a steering wheel to bypass new laws banning the use of right-hand drive cars in mainland europe. BMW received 295 e-mail inquiries yesterday, and it's "customer liaison chief" herr huhr-huhr had 3,376 calls"
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