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NOES is the best example ..
I really dont care too much for anything other than the 1st, which was an effective fresh horror movie that exploited on our most primal fears .. nightmares ..
Freddy was a mystery ..
Next thing you know someone sees how well the couple of one liners works and the whole series becomes a comedy. a gimmicky comedy.
Over exposure of any villian kills the mystery - familiarity kills the mystery .. we want more more more and ruin it for ourselves ..
every god damn time.
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