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McDonald's Workers To Get New Look

Chicago, Illinois -- McDonald's wants its employees to get a new look.

The fast-food chain is seeking a high-profile designer to make its 300,000 workers look stylish and trendy.

McDonald’s is recruiting Russell Simmons, P. Diddy and Tommy Hilfiger to perform a miracle makeover: Turn its employees' mundane uniforms into hip street wear. As it attempts to change its image from a fat purveyor to phat icon, the world’s largest youth employer is turning to these style-setters for what could be an $80 million makeover for its army of workers.

The idea is to turn employees into walking brand billboards as they circulate among their peers." Other possible designers include Russell Simmons' "Phat Farm" label, Ralph Lauren, Giorgio Armani and American Eagle.

A company spokesman said the change is about "taking the contemporary look and feel of our restaurants."

Currently, McDonald's uniforms vary among its franchises nationwide. But recent styles include a white "business style" collared shirt with small breast pocket, dark polyester pants and a belt.