I've said it before and I'll say it again. It's for King fans. I, being a King fan, read the short story, loved it, and then watched the pretty good film adaption. The movie, for non-King fans to know, has little to no gore and really isn't scary. The acting is shitty. But that's what I've grown to love about King movies, and this definately feels like a King movie is supposed to feel.
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