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Well, there are several reasons.
For me, it started with a love of monsters. Always liked them, always will. Movies like Creature From the Black Lagoon & Clash of the Titans are some of my fondest childhood memories.
Some people want to be shocked and/or scared. Some want to see how far they can push their personal boundaries, or to find out where their limits lay.
It's also always fun to root for the underdog. Horror/Explotation (along with porn) has always been the black sheep of the cinema family.
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