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it isn't the violence of the jump scares or any one thing... it is believeing in and liking a character BEFORE anything happens to him/her that makes whatever happens scary and/or affecting.
A paper cut can be more impactful than a beheading if done right.
focus on creating great characters and them put them in peril...I promise you it will work every time.
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"Little, vicious minds abound with anger and revenge, and are incapable of feeling the pleasure of forgiving their enemies."
Earl of Chesterfield
"A man that studieth revenge keeps his own wounds green, which otherwise would heal and do well."
Francis Bacon
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