[The Villain]

Whenever i tell people that i write novels, they always seemed slightly intrigued until i tell them that i write horror. Then i always get the same response:

"Oh."

After that its like they feign interest and don't really pay any attention to me.

I was just wondering if this happens to anyone else. Why do people seem to not only be uninterested in horror but also basically treat it like it doesn't matter?