Entertainment Value for me after all that's what movies are for. Entertainment value for me encompasses most of the other aspects like director, story etc. But yeah if it's not going to entertain me I'm not going to sit there for it's running time.
Never really gave a shit about how much money a flick made at the box office. 99% of the big money makers were rubbish films.
Reviews do tend to sway me into seeing something I might not have bothered with initially.
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