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Sequels (and nowadays prequels) frequently represent - in my mind - either:
1. "We should have told you this in the first film, but didn't." or
2. "We trashed these ideas when we made the first film but you might like them after all." or
3. They make up some continuance on the fly to ride the wave of success before the culture moves on to something else. But it's gonna be rushed, cheap, & nonsensical. (i.e. Howling II: Your Sister is a Werewolf)
The few that don't are remarkable (i.e. Aliens). But the ones that are OK (Paranormal Activity 2) I really have to wonder if they would have been as successful had the first one never been made.
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"...they say you die twice. One time when you stop breathing and a second time, a bit later on, when somebody says your name for the last time." - Bansky
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